2023
with a twist.
Duke’s prides themselves in their farm-fresh smoked meats, but just as much as they value the quality of their meatm they value the quality of their brand. This rebrand was based on traditional elements associates with classic meat packaging, but with a twist.
2023
as weird as your dreams.
A collection of pillows that was created to just as eco-friendly as they are fun. Each pillow was hand-crafted using repurposed t-shirt fabrics and shredded couch cushions. Designed double-sided, each of these pillows come with multiple color-schemes to fit whatever mood you’re in.
Everyone needs a pillow with personality.
2026
watch party experience.
To take full advantage of Venmo’s partnership with Big Ten and Big 12, my team at Horizon Sports and Experiences worked to develop Venmo Hall,
an exclusive event to encourage college students to use a Venmo debit card. This event took place at various college hot-spots, providing the ultimate watch party as well as photo ops, merch customization stations, and musical entertainment. As part of this experience, I worked on various items such as merch, signage, advertisements, and collectibles that all were personalized to the campuses being visited.
Overall, Venmo Hall made 69.4M impressions and had 7.5K in attendance.
2024
high-end fashion.
Laine is a knitting and lifestyle magazine sent quarterly. In this project I wanted to challenge myself to dial it back from the craziness I usually add to my projects and attempt a visually compelling as well as simplified design.
2022
community are king.
A rebrand of the vinyl store started in Provo, Utah. 3Hive is based around sharing, collaboration, and individual expression which stand as highlights in the new branding.
This project was awarded in the Graphis New Talent competition.
2022
guide to music.
A hypothetical yearly catalog that showcases the collection of vinyls that 3Hive Record Lounge has in stock. Not only does it serve a practical purpose in keeping subscribers updated with the most recent additions to their favorite music store, but it also serves to show off album covers and give exclusive insights to their favorite artists in a tasteful, unique way.
2024
around with type.
A series of posters made to show off the broad selection of typefaces
that BYU’s graphic design program owns.
2023
curated, craft corner store.
Curio is a store where only BYU student-made products are sold. The whole semester included planning branding, merch, posters/signage, social media, photography, web & packaging.
I was able to help lead all operations along with designing all of the packaging elements such as tissue paper, stickers, cards, bags, & tape.
Curio Pop-Up was made over $14,500 in under 4 days.
2026
everyone to see.
Random odds and ends in my mind.
2023
the endless bounds of typography.
In the winter of 2023 I was able to take an experimental type class in which we were able to design a class typeface, as well as our own typeface and complete an independent type exploration.
As part of this class I designed my own typeface, Tangrams, as well as headed the type show exhibit. From creative direction to execution, I was able to see this display from start to finish.
2024
the most convenient store.
A rebrand of Gas N Go to rewrite what the term “gas station” means. Bringing fun, color and whimsy to a place that is inevitable to visit.
Gas N Go...or stay!
2023
words in different ways.
An exploration into the formation of letters and words in both spoken and written language.
2024
you comfortable?
Life is beautiful and only because there is opposition in everything. Just like we couldn’t know the good without the bad, we couldn’t know comfort without discomfort. We couldn’t know growth or change or improvement without discomfort. Here’s to a new life with new experiences. Here’s to adventuring into the uncomfortable to find comfort once again.
2025
you can’t take the girl off the hat (obsession.)
Just a girl who loves hats knitting one-of-a-kind hats.
2023
more twisted than your mind?
The adult coloring book all about mental health. This book specializes in making you feel like you are solving your problems without actually doing anything to solve your problems...
2024
the traditional American experience.
Reviving the circus in a fresh/ethical way. Combining luxury with whimsy to expand on the traditional entertainment we once knew.
2023
when words fail.
This 9 squares project focuses all on how we communicate with one another and how our words and action can have an effect for better or for worse on the people we surround ourselves with.
2022
grain in person and on page.
Since as early as 1981, Thrasher Magazine has paved the way for skaters
all over the world. Thrasher has always been known for its anti-culture mindset and adventurous, youthful personality. This Thrasher rebrand was designed around the idea of “organized chaos”. I strived to maintain the grunge, chaotic energy of the magazine, while at the same time giving it structure to ensure some sense of cohesiveness and flow.
This project was awarded in the Graphis New Talent Competition.
2024
beauty of womanhood.
I never knew how I defined my womanhood and my experiences with body dysmorphia until I was able to put it all into words and express it through mediums claimed and mastered by women.
Thanks to the help of mentors and peers I was awarded with an honorable mention in the 2024 Minerva Teichert Prize for Creative Work, sponsored by the BYU Global Women’s Studies Program and the College of Fine Arts and Communications.
2025
apparent reason.
Enjoy.
2022
gone seventies.
An exploration of title cards for one of the most iconic horror movies of all time. Seventies colors and motifs pairied with nods to the movie, serve as a mezmorizing and easter-egg filled preface for the film.
Kiera Helquist
kierahelq@gmail.com
@welcometokierasworld
I believe that each design deserves to
have its own personality and defining characteristics that set it apart from anything seen before. I am a personable graphic designer who strives to not only give a story to their designs, but a life. Through attention to detail, problem-solving, untraditional ideation, and a
solid understanding of branding and marketing, I am able to give my designs
a fresh life that goes against the grain.
BFA in Graphic Design
Brigham Young University
2020-2024
Designer
Horizon Sports & Experiences
2024-Present
Design Assistant
Maria Kalman, M&Co
2024
Teaching Assistant
BYU Graphic Design Area
2023-2024